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Elevating the user experience from accessible to remarkable

Leveraging my diverse design expertise, I aim to forge solutions that not only engage but linger in the memory, transforming routine interactions into remarkable experiences. This approach is instrumental to my design philosophy, where the complexity demanded not just analytical thoroughness in terms of data and user research but also a touch of empathy, ensuring the final products resonate deeply and maintain a human-centric focus.

Experience

For the past 12 years, I've conducted research, designed and prototyped digital products, and validated design decisions through data analysis, all to solve the user's needs through generating good designs.

UX Manager

Livi Bank Limited

June 2020 - Present
Senior Product Designer II

South China Morning Post

June 2018 - June 2020
Senior Art Director

Digitas Lbi (Publicis Groupe)

June 2014 - April 2018
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